Challenge Design Innovations, based in Pineola, NC, is a global leader in the design, construction and management of outdoor challenge course, tactical and fitness courses and zip lines. It hired VanNoppen Marketing to develop a marketing strategy and tools to promote its professional-caliber services.
VanNoppen Marketing designed and developed Joara's enduring brand. The Joara Foundation, Inc. engages the public in archaeology in the Carolinas, and emphasizes the discovery of the Native American town of Joara and Fort San Juan, the first inland European settlement in the United States.
VanNoppen Marketing was hired to help longtime client and friend Switzerland Inn brand a popular NC motorcycle route. We named it The Diamondback.