Diamondback Branding


Diamondback branding
Case Study

Diamondback Branding

Client Since:

2009

Other Projects:

Switzerland Inn New Website

Switzerland Inn Print Design

VanNoppen Marketing was hired to help longtime client and friend Switzerland Inn brand a popular NC motorcycle route. We named it The Diamondback.

NC 226A, which winds its way uphill from Marion NC to Little Switzerland, NC and the Blue Ridge Parkway, is a favorite route for motorcyclists and sports car enthusiasts. It's relentless twists and turns and dramatic mountainside views bring an element of challenge and excitement. Switzerland Inn owner, Gary Jenson, commissioned VanNoppen Marketing to "brand" NC226A -- give it personality and marketability -- thereby attracting more guests to his resort, Switzerland Inn in Little Switzerland, NC. The resulting body of work was extensive, impressive and effective.

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