NC 226A, which winds its way uphill from Marion NC to Little Switzerland, NC and the Blue Ridge Parkway, is a favorite route for motorcyclists and sports car enthusiasts. It's relentless twists and turns and dramatic mountainside views bring an element of challenge and excitement. Switzerland Inn owner, Gary Jenson, commissioned VanNoppen Marketing to "brand" NC226A -- give it personality and marketability -- thereby attracting more guests to his resort, Switzerland Inn in Little Switzerland, NC. The resulting body of work was extensive, impressive and effective.
This custom logo for The Diamondback was created using a combination of hand-drawn illustrations and vector graphics to build a versatile, adaptive and personal brand.
The VanNoppen Marketing team designed and printed a guide for distribution at motorcycle rallies to promote the now-famous Diamondback.
VanNoppen Marketing designed and produced 3"x 5" postcards with graphics on the front and travel details on the back for distribution by area tourist amenities.
Responding to motorcycle guests of the Switzerland Inn, VanNoppen Marketing designed and printed a tri-fold brochure promoting the Diamondback and its location.
The team at VanNoppen Marketing created a custom, illustrated map of the Diamondback that was used in the brochure and other marketing collateral.
Because who doesn't love a good coffee mug?
VanNoppen Marketing designed and developed a new brand package for Biltmore Family Office that conveyed BFO's professionalism while retaining the unique symbology of their roots. Brand guidelines, marketing collateral, presentation templates, signage, office merch and dog bandanas followed suit.
We were stoked to partner with Catawba Brewing and Oyster City Brewing on the brand identity for their parent company, Made by the Water! Our team designed a contemporary logo package with a clean aesthetic for MBTW to use as it makes moves in the beer scene up and down the Southeast.
Our team was delighted to develop a logo and marketing materials for Burke Primary Care's second location - Burke Sports & Family Medicine.
