NC 226A, which winds its way uphill from Marion NC to Little Switzerland, NC and the Blue Ridge Parkway, is a favorite route for motorcyclists and sports car enthusiasts. It's relentless twists and turns and dramatic mountainside views bring an element of challenge and excitement. Switzerland Inn owner, Gary Jenson, commissioned VanNoppen Marketing to "brand" NC226A -- give it personality and marketability -- thereby attracting more guests to his resort, Switzerland Inn in Little Switzerland, NC. The resulting body of work was extensive, impressive and effective.
This custom logo for The Diamondback was created using a combination of hand-drawn illustrations and vector graphics to build a versatile, adaptive and personal brand.
The VanNoppen Marketing team designed and printed a guide for distribution at motorcycle rallies to promote the now-famous Diamondback.
VanNoppen Marketing designed and produced 3"x 5" postcards with graphics on the front and travel details on the back for distribution by area tourist amenities.
Responding to motorcycle guests of the Switzerland Inn, VanNoppen Marketing designed and printed a tri-fold brochure promoting the Diamondback and its location.
The team at VanNoppen Marketing created a custom, illustrated map of the Diamondback that was used in the brochure and other marketing collateral.
Because who doesn't love a good coffee mug?
VanNoppen Marketing was delighted to be chosen to develop the new mascot logo for NCSSM-Morganton: Home of the Dragons. Our creative team worked with NCSSM staff and students to create a fierce dragon logo to represent the school's fiery new mascot.
Naturally, VanNoppen Marketing was thrilled to develop the branding for local startup, The Paper. A community-owned local newspaper, The Paper's new logo incorporates historic buildings from downtown Morganton with a bold modern serif font.
VanNoppen Marketing designed and developed a new brand package for Biltmore Family Office that conveyed BFO's professionalism while retaining the unique symbology of their roots. Brand guidelines, marketing collateral, presentation templates, signage, office merch and dog bandanas followed suit.