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Diamondback Branding

Diamondback branding
VanNoppen Marketing was hired to help longtime client and friend Switzerland Inn brand a popular NC motorcycle route. We named it The Diamondback.

NC 226A, which winds its way uphill from Marion NC to Little Switzerland, NC and the Blue Ridge Parkway, is a favorite route for motorcyclists and sports car enthusiasts. It's relentless twists and turns and dramatic mountainside views bring an element of challenge and excitement. Switzerland Inn owner, Gary Jenson, commissioned VanNoppen Marketing to "brand" NC226A -- give it personality and marketability -- thereby attracting more guests to his resort, Switzerland Inn in Little Switzerland, NC. The resulting body of work was extensive, impressive and effective.

Logo

This custom logo for The Diamondback was created using a combination of hand-drawn illustrations and vector graphics to build a versatile, adaptive and personal brand. 

Diamondback Logo

Rally Guide

The VanNoppen Marketing team designed and printed a guide for distribution at motorcycle rallies to promote the now-famous Diamondback.

Diamondback guide

Postcard

VanNoppen  Marketing designed and produced 3"x 5" postcards with graphics on the front and travel details on the back for distribution by area tourist amenities.

Diamondback card

Trifold Brochure (Side A)

Responding to motorcycle guests of the Switzerland Inn, VanNoppen Marketing designed and printed a tri-fold brochure promoting the Diamondback and its location.

Diamondback brochure1

Trifold Brochure (Side B)

The team at VanNoppen Marketing created a custom, illustrated map of the Diamondback that was used in the brochure and other marketing collateral.

Diamondback brochure2

Mugs

Because who doesn't love a good coffee mug?

Diamondback mug

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