Brand Strategy & Naming
Logo Design & Development
Graphic & Print Design
VNM worked with parent company, Burke Primary Care, on name strategy and logo design for their new Sports Medicine location. The new brand features a color scheme, font family and general aesthetic that clearly conveys its connection to the parent brand.
Logo variations included single color, white, icon and stacked logo files for use across print and digital marketing materials, signage, merchandise, scrubs and more.
A further nod to parent Burke Primary Care, VNM designed an appointment card matching those used at the main location with the new Sports Medicine branding.
VNM designed an informative flyer about the online Patient Portal to be given out to patients visiting the new Sports Medicine location.
VanNoppen Marketing was delighted to be chosen to develop the new mascot logo for NCSSM-Morganton: Home of the Dragons. Our creative team worked with NCSSM staff and students to create a fierce dragon logo to represent the school's fiery new mascot.
Naturally, VanNoppen Marketing was thrilled to develop the branding for local startup, The Paper. A community-owned local newspaper, The Paper's new logo incorporates historic buildings from downtown Morganton with a bold modern serif font.
VanNoppen Marketing designed and developed a new brand package for Biltmore Family Office that conveyed BFO's professionalism while retaining the unique symbology of their roots. Brand guidelines, marketing collateral, presentation templates, signage, office merch and dog bandanas followed suit.
