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Newspaper Branding

Client Since


Naturally, VanNoppen Marketing was thrilled to develop the branding for local startup, The Paper. A community-owned local newspaper, The Paper's new logo incorporates historic buildings from downtown Morganton with a bold modern serif font.

VNM Services


Graphic Design

Print Design

Learn more about this unique startup and subscribe to THE PAPER at www.thepaper.media

Logo Development

The Paper's new brand features buildings from around downtown Morganton, NC including the historic courthouse. A modern serif font pays homage to the traditional print industry while maintaining a clean, unique aesthetic.

The Paper logo

Masthead Design

VanNoppen Marketing's creative team designed The Paper's masthead for newspaper issues.

The Paper masthead


What's a newspaper reporter without a notepad? VNM designed a custom notepad for The Paper's newspaper journalist staff. Pads were produced and printed by local print shop, Table Rock Printers.

The Paper Notepads

Business Cards

Like most branding projects at VanNoppen, business cards were a key part of the brand identity package. The Paper's business cards were designed in house and printed by Table Rock Printers.

Business Cards

Press Passes

Despite being a local media publication, The Paper required press passes for major news events in the region. VanNoppen Marketing delivered a fresh looking pass that matched the new brand aesthetic.

The Paper press pass

Rate Sheet

Like most publications, advertising is a core part of The Paper's business model. VNM designed a clean, easy-to-read rate sheet with ad prices for the sales team.

The Paper Rate Card

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