The Paper's new brand features buildings from around downtown Morganton, NC including the historic courthouse. A modern serif font pays homage to the traditional print industry while maintaining a clean, unique aesthetic.
VanNoppen Marketing's creative team designed The Paper's masthead for newspaper issues.
What's a newspaper reporter without a notepad? VNM designed a custom notepad for The Paper's newspaper journalist staff. Pads were produced and printed by local print shop, Table Rock Printers.
Like most branding projects at VanNoppen, business cards were a key part of the brand identity package. The Paper's business cards were designed in house and printed by Table Rock Printers.
Despite being a local media publication, The Paper required press passes for major news events in the region. VanNoppen Marketing delivered a fresh looking pass that matched the new brand aesthetic.
Like most publications, advertising is a core part of The Paper's business model. VNM designed a clean, easy-to-read rate sheet with ad prices for the sales team.
As part of Bluebird Farm's rebranding, VNM's creative team developed a new logo, typeface, signage, vinyl banners and print materials for farmers market booths that promote Bluebird's farm fresh meats and produce.
VanNoppen Marketing was delighted to be chosen to develop the new mascot logo for NCSSM-Morganton: Home of the Dragons. Our creative team worked with NCSSM staff and students to create a fierce dragon logo to represent the school's fiery new mascot.
VanNoppen Marketing designed and developed a new brand package for Biltmore Family Office that conveyed BFO's professionalism while retaining the unique symbology of their roots. Brand guidelines, marketing collateral, presentation templates, signage, office merch and dog bandanas followed suit.