The Paper's new brand features buildings from around downtown Morganton, NC including the historic courthouse. A modern serif font pays homage to the traditional print industry while maintaining a clean, unique aesthetic.
VanNoppen Marketing's creative team designed The Paper's masthead for newspaper issues.
What's a newspaper reporter without a notepad? VNM designed a custom notepad for The Paper's newspaper journalist staff. Pads were produced and printed by local print shop, Table Rock Printers.
Like most branding projects at VanNoppen, business cards were a key part of the brand identity package. The Paper's business cards were designed in house and printed by Table Rock Printers.
Despite being a local media publication, The Paper required press passes for major news events in the region. VanNoppen Marketing delivered a fresh looking pass that matched the new brand aesthetic.
Like most publications, advertising is a core part of The Paper's business model. VNM designed a clean, easy-to-read rate sheet with ad prices for the sales team.
VanNoppen Marketing designed and developed a new brand package for Biltmore Family Office that conveyed BFO's professionalism while retaining the unique symbology of their roots. Brand guidelines, marketing collateral, presentation templates, signage, office merch and dog bandanas followed suit.
We were stoked to partner with Catawba Brewing and Oyster City Brewing on the brand identity for their parent company, Made by the Water! Our team designed a contemporary logo package with a clean aesthetic for MBTW to use as it makes moves in the beer scene up and down the Southeast.
Our team was delighted to develop a logo and marketing materials for Burke Primary Care's second location - Burke Sports & Family Medicine.