Strategy & Vision
Concept Development
Illustration
Branding & Logo Design
Print Design
Merch Design
In collaboration with a NCSSM-Morganton student-led committee, VNM developed numerous concepts, illustrations and iterations until landing on this unique look, shown in 3 of the institution brand colors.
In addition to the full body winged dragon and head only version of the new brand mascot, VNM developed a word mark logo featuring the dragon as a "S" in NCSSM.
VNM developed mockups of the new mascot displayed in large scale murals across the NCSSM-Morganton campus.
Tshirts for students, staff and parents were designed alongside jerseys for the NCSSM-Morganton sports teams to wear featuring the new mascot.
What branding project is complete without merch? VNM identified and designed key products for giveaways and schools store sales.
A proud parent of NCSSM-Morganton Dragons bumper sticker was the icing on the cake for this fun and engaging project.
Naturally, VanNoppen Marketing was thrilled to develop the branding for local startup, The Paper. A community-owned local newspaper, The Paper's new logo incorporates historic buildings from downtown Morganton with a bold modern serif font.
VanNoppen Marketing designed and developed a new brand package for Biltmore Family Office that conveyed BFO's professionalism while retaining the unique symbology of their roots. Brand guidelines, marketing collateral, presentation templates, signage, office merch and dog bandanas followed suit.
We were stoked to partner with Catawba Brewing and Oyster City Brewing on the brand identity for their parent company, Made by the Water! Our team designed a contemporary logo package with a clean aesthetic for MBTW to use as it makes moves in the beer scene up and down the Southeast.
