Options asked VNM to develop the theme, decor and print design for Art of Chocolate 2023 and our creative team did not disappoint! From the "Be Bold. Be Brave. Be Bright." theme to the unique design and illustrations to the immersive decor at the event, we had a blast breathing new life into this annual fundraiser.
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VanNoppen Marketing was delighted to be chosen to develop the new mascot logo for NCSSM-Morganton: Home of the Dragons. Our creative team worked with NCSSM staff and students to create a fierce dragon logo to represent the school's fiery new mascot.
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Our development team partnered with Durham Furniture and Intiaro to develop one of the largest custom furniture websites to date. The custom PIM features a furniture configurator and 3D visualizer on the front end, while a dealer / rep portal on the back end gives customers access to orders, quotes, sales and resources.
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Our team was delighted to be part of the marketing for a special play brought to Morganton by Derek Long Productions LLC. VNM produced a billboard, banners, posters, balloons, tshirts, video, ad campaigns, PR, postcards and more.
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John Thomas Furniture was in need of a custom website that could function as a robust digital sales tool for their customizable furniture line. VNM delivered with an elegant, custom furniture website that includes a 3D customizable furniture configurators, a dealer locator, customer pricing portal, fabrics and finishes database, and media library.
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Print still isn't dead! It's becoming even more clear that it's best to be multifaceted in your field, whether that be marketing, design, etc... As always, it's important to grow and bend with the industry to adapt to what may be next.
AI playing a larger role as it continues to grow and get better.
AI isn't going anywhere. Like all cutting edge advancements, how can we think creatively and use it to do something bigger, better, or new?
A focus on honesty and authenticity. Increase in results from hyper-targeted ads. Increase in quantities and effectiveness of bad actor campaigns and online scams. Further increase in effectiveness of original content.
Consumers are less interested in super long form media and marketing. "Less is more"
I foresee short form content to continue to be popular with apps like TikTok, Instagram reels, and Instagram threads to be very affective marketing strategies.
Creativity is necessary -- even in the most ordinary of projects. Collaboration on a project not only gets the job done, but is a key component in executing quality work.
Content will be king - Hello AI innovations! With AI visuals on the rise, brand boundaries will work more outside of the box when it comes to marketing their products and overall online presence. Influencers will continue to be a key resource for brand awareness.
People want the real and raw. There is a time and place for perfectly posed & beautifully curated photos, but this year saw a conscious shift in how people consume marketing content as a whole.
More real-life lifestyle and less curated social media content; TikTok will continue to explode next year; Pinterest will see huge growth and be used more and more as a search engine and less as simply a visual tool.
The noise got louder in 2023: AI, Short Form Video, X, Threads, Nano Influencers, Paid Content. To cut through it, brands pivoted towards authentic messaging that appeals to their customers' values and lifestyle.
In 2024, algorithms will prioritize human-generated content. Successful brands will develop robust, omnichannel marketing campaigns that touch customers on numerous platforms, numerous times.
Bethany Doster adopted a lovable, cuddly, cutie patootie named Abby who joined VNM's HR Team alongside Puddles & Ro.
In July, Allen VanNoppen, founder and president of VanNoppen Marketing, retired after launching a local newspaper, THE PAPER.
Nancy VanNoppen and Jean VanNoppen Patton were named Co-CEOs after Allen stepped down in July.
Professionally, my top highlight is going full-time with VNM back in April! It was a top goal for me going into this year, and I feel really lucky to be apart of this team (sappy much?). A close second is Abby joining the HR team.
Getting Married DUHH!
My top highlight of 2023 has been learning new skills, editing videos being one of them. Also, learning (though be it slowly) about the community and our clients.
A trip to Las Vegas to experience the Sphere. 4D immersive video, humanoid robots, and terrific filmmaking (Darren Aronofsky’s Postcard from Earth) in the world's largest spherical building (18,600 seats and 580,000 sqft of exterior LED display that can be seen for miles).
I got engaged to my lovely bride to be, Sam Rhodes!
Professional: being part of the VNM team and working with so many amazing clients! Personal: realizing the dream of full-time airstream living / travel!
Getting to work with The Paper in the beginning steps of their social media.
Professional: Being part of the VNM team for 10 years!
Personal: My husband Mark and I celebrated 25 years of bliss by taking a bucket list trip to Yellowstone National Park.
During 20 years of business in the Morganton/Burke County area, VanNoppen Marketing and its team maintain a guiding principle:
CONTRIBUTE TO YOUR COMMUNITY BY DONATING TIME, TREASURE, AND TALENT.
