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Marge Carson New Website

Carson Furniture website
Case Study

Marge Carson New Website

www.margecarson.com
Client Since:

2009

With robust collaboration, VanNoppen Marketing designed, developed and engineered a powerful, visually-compelling, content-rich Web platform that properly reflects Marge Carson's brand and showcases its deep collections of furniture and finishing options. The site is integrated with a thorough product and dealer database that is maintained in the home office.

Marge Carson, based in California, is an established and respected leader of extraordinarily unique, fashion-forward, supremely designed and constructed furniture for high-end consumers around the world.

The resulting design featured a discrete "toggle" for web visitors to explore Marge Carson's divisions. Unique URLs pointed visitors to proper pages and increased ROI, SEO and insightful analytics.

Highlights

Design Features

  • Toggle button to navigate between sites
  • Full-screen photography showcase
  • Unique graphic styles per division incorporated with consistent site layout

Back-End Features

  • Multi-divisional CMS, URL configurations, and database syncing
  • Geo-locator for dealers
  • Product categorization and filtering

Marge Carson website homepage

Marge Carson

Marge Carson, Inc. has two divisions, Marge Carson and CARSON. A challenge was to design on both homepages an elegant way to toggle between to websites. As a company extremely aware of blended colors, textures and designs, this solution had to blend seamlessly. It does.

Carson Furniture website

CARSON

The homepage and inside pages for CARSON are intentional similar to the Marge Carson site, but reflects the graphic brand standards of CARSON.

Marge Carson Navigation

Unique Navigation

Complying with Marge Carson's requirements to enhance the visual component of the Website, VanNoppen Marketing designed a unique navigation dropdown that featured product photos beside the page title.

Marge Carson website admin panel

Multi-Divisional CMS

Both the Marge Carson and the CARSON sites share a core content management solution that contains individual admin panels, databases, and media libraries for easy updates by company staff. A dropdown makes toggling between panels quick and easy. This CMS system is part of VanNoppen Marketing's exclusive Upstairs web development protocol.

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