Marge Carson, based in California, is an established and respected leader of extraordinarily unique, fashion-forward, supremely designed and constructed furniture for high-end consumers around the world.
The resulting design featured a discrete "toggle" for web visitors to explore Marge Carson's divisions. Unique URLs pointed visitors to proper pages and increased ROI, SEO and insightful analytics.
Marge Carson, Inc. has two divisions, Marge Carson and CARSON. A challenge was to design on both homepages an elegant way to toggle between to websites. As a company extremely aware of blended colors, textures and designs, this solution had to blend seamlessly. It does.
The homepage and inside pages for CARSON are intentional similar to the Marge Carson site, but reflects the graphic brand standards of CARSON.
Complying with Marge Carson's requirements to enhance the visual component of the Website, VanNoppen Marketing designed a unique navigation dropdown that featured product photos beside the page title.
Both the Marge Carson and the CARSON sites share a core content management solution that contains individual admin panels, databases, and media libraries for easy updates by company staff. A dropdown makes toggling between panels quick and easy. This CMS system is part of VanNoppen Marketing's exclusive Upstairs web development protocol.