Marge Carson New Website


Carson Furniture website
Case Study

Marge Carson New Website

www.margecarson.com
Client Since:

2009

With robust collaboration, VanNoppen Marketing designed, developed and engineered a powerful, visually-compelling, content-rich Web platform that properly reflects Marge Carson's brand and showcases its deep collections of furniture and finishing options. The site is integrated with a thorough product and dealer database that is maintained in the home office.

Marge Carson, based in California, is an established and respected leader of extraordinarily unique, fashion-forward, supremely designed and constructed furniture for high-end consumers around the world. 

The resulting design featured a discrete "toggle" for web visitors to explore Marge Carson's divisions. Unique URLs pointed visitors to proper pages and increased ROI, SEO and insightful analytics.

Highlights

  • Multi-divisional, dual-site configuration
  • Furniture Showcase Engine
  • Dealer Locator

Design Features

  • Toggle button to navigate between sites
  • Full-screen photography showcase
  • Unique graphic styles per division incorporated with consistent site layout

Back-End Features

  • Multi-divisional CMS, URL configurations, and database syncing
  • Geo-locator for dealers
  • Product categorization and filtering

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