Services
Our Work
You would be hard pressed to find a more qualified furniture marketing company than VanNoppen Marketing -- its unique furniture expertise, competence, knowledge and body of work enables the firm to expertly service the furniture industry in all manner of traditional and cutting-edge marketing.
Members of VanNoppen Marketing's staff have personally been engaged in the furniture business, in one way or another, for more than 30 years. And that doesn’t take into account that our deep furniture connections reach back generations. Intimately so. But we can talk about that later.
VanNoppen Marketing's indisputable portfolio of furniture marketing – web, internet, digital, print, public relations, strategy – demonstrates the talent, commitment, ingenuity, creativeness, thoughtfulness, overall smarts and deep familiarity with this unique industry.
We know the products, the customers, the consumers, the players, the trends, the quirks, the drawbacks, the challenges, the markets (as in High Point as if there was any question), the supply chains and logistics, the vendors and suppliers, and the rewards of a job well done coupled with a home run new collection. Put another way, we know where to park, who to call, and what to talk about.
Check out an abbreviated roster of our furniture clients, large and small, since VanNoppen Marketing launched in 2001: EJ Victor, Palmetto Home, Marge Carson, Cox, Kincaid, Designmaster, Hallman, Stanford, Lay-Z-Boy, Durham, Bernhardt, Arlie Design, Cudo Chairs, Our House Designs.
A sustained area of expertise: Websites and Internet marketing. We design, develop and launch intuitive Websites that are visually compelling, intuitive and incorporate engaging front-end designs and the technological tools users and owners require: Ease of maintenance, search engine optimization, seamless linkage to social media, opportunities for visitor engagement, responsive engineering for performance on portable devices, database integration, dealer and consumer portals, e-commerce solutions, and safe, secure hosting on high-speed delivery platforms
Want some references? We have them. We’ll share them. Give us a call and let’s get started on your next furniture marketing project.
VanNoppen was hired to renovate a website for longtime client, Cox Manufacturing. We built the initial website in 2009. Technological, consumer habits, and user expectations required a front-to-back renovation. We refreshed the design, programmed a dealer locator tool, and created an extensive Dealer/Sales Rep Portal. Authorized users can log in, order swatches, place orders, and check the latest announcements.
VanNoppen Marketing designed and developed a custom, cutting-edge, easy-to-use, content-rich website platform that properly showcased the extraordinary furniture crafted by furniture manufacturer, EJ Victor, to its discerning customers. The site is loaded with powerful backend tools allowing complete content management, robust engagement opportunities, and integration with social media outlets.
VanNoppen built the first Upstairs website for furniture manufacturer Palmetto Home in 2013. Palmetto is the exclusive licensee for Panama Jack Home furniture and offers its own line of Palmetto furnishings. The new design captures the feel, romance and “laidbackness” of Panama Jack’s lifestyle, with large beautiful imagery. Our package includes SEO, a store locator, automatic posting of news to Palmetto's social media outlets, updating Palmetto's social platforms, and powerful and intuitive content management tools.
Based in Canada, Durham Furniture builds solid wood furniture distinguished by exceptional quality and award-winning design. The VanNoppen Marketing Upstairs website we designed and developed features smooth presentation, comprehensive furniture database integration, product showcase and filtering for delightful user experiences, a dealer locator and straight-forward content management.
With robust collaboration, VanNoppen Marketing designed, developed and engineered a powerful, visually-compelling, content-rich Web platform that properly reflects Marge Carson's brand and showcases its deep collections of furniture and finishing options. The site is integrated with a thorough product and dealer database that is maintained in the home office.
VanNoppen created Cudo, an e-commerce website offering collections of dining chairs for homes and apartments. Designed for intuitive and pleasing User Experiences, the Cudo project includes a secure and safe e-commerce website, SEO, integrated social platforms, banner advertising, Google AdWords, behavioral- and lifestyle- targeting digital advertising, loyalty elements, branding, and PR.
