Furniture Website Engine

Built-In Features

  • Comprehensive, easy to maintain database tools handle large and complex databases of products -- casegoods, upholstery, fabrics, finishes, accessories.
  • Easy to use, powerful admin interface allows you to maintain your website and furniture product database from anywhere.
  • Magnify zoom function for showcasing details.
  • Customizable filters and search allow users to easily find furniture for them.
  • Performs well on all supported browsers and mobile devices.
  • Enhanced search engine optimization to show up on Google, Bing, etc.
  • Integrated Social posting on product pages allow users to share your product with the world.
  • 100% custom design created to match your brand.
  • Built-in news, galleries, events, forms, social media and more!

Additional Capabilities

  • Dealer Portal for dealers and reps to log in and see orders, request fabrics, etc.
  • Dealer/Store Locator for users to easily put in their location and find the nearest dealer/rep
  • Fabrics, Finishes, and Options database integration
  • Request a Swatch/Sample tools
  • Live syncing with supported databases and APIs
  • User accounts for wish lists, favoriting
  • eCommerce functionality to allow B2C furniture retailers to sell products online
  • Multi-site configuration for companies with multiple divisions or brands that require separate websites or databases
  • Live chat for easier customer support
  • Almost anything else you can think up, we can probably do.
  • Best of all: Direct client to design/developer communication and relationship. No middleman. No rigamarole. No wasted time and energy. Big-city results with small-town attitude. Personal. Efficient. Convenient.

Admin Panel

Easily manage your entire website from anywhere in one place. Upstairs lives in the cloud and syncs automatically, no waiting to see your changes live. Organize and keep track of images, products, customers, and more.

Admin Panel

Product Filtering

Let your customers easily find what they're looking for with built-in filters that can be customized to fit your needs. Add categories for rooms, styles, collections, product type, and more!

Furniture Filters

Dealer Locator

Dealer Locators like the one on Palmetto Home's new website allow consumers to easily find your dealers/reps and are easily maintained and controlled via the admin panel.

Dealer Locator

Product Pages

Product pages allow you to showcase gorgeous photography and give users all the information they need as well as an easy way to share your product on social media or print a tear sheet.

Product Pages

Manage Products

Managing products has never been easier with VanNoppen Marketing's Furniture Website Engine. Add new products or edit images, text, dimensions, categories, and more on existing products easily from anywhere. Publish your changes and see them live right away.

Managing Products


Fabrics can easily be integrated into our furniture website engine. Treated as a separate product database, they come with their own set of filters of filters and can be tied to individual products in your furniture database.


You would be hard pressed to find a more qualified furniture marketing company than VanNoppen Marketing. It's unique furniture expertise, competence, knowledge and award-winning body of work enables the firm to expertly service the furniture industry in all manner of traditional and digital marketing.

Members of VanNoppen Marketing's staff have personally been engaged in the furniture business, in one way or another, for more than 30 years. And that doesn’t take into account that our deep furniture connections reach back generations. Intimately so. But we can talk about that later.

VanNoppen Marketing's indisputable portfolio of furniture marketing – web, internet, digital, print, public relations, strategy – irrefutably demonstrates VanNoppen Marketing's talent, commitment, ingenuity, creativeness, thoughtfulness, overall smarts and deep familiarity with this unique industry.

We know the lingo, the customers, the consumers, the players, the trends, the quirks, the challenges, the markets (as in High Point as if there was any question), the supply chains and logistics, the vendors and suppliers, and the rewards of a home run new collection.

An abbreviated roster of our furniture clients, large and small, since VanNoppen Marketing launched in 2001: EJ Victor, Palmetto Home, Marge Carson, Cox, Kincaid, Designmaster, Hallman, Stanford, Lay-Z-Boy, Durham, Bernhardt, Arlie Design, Cudo Chairs, Our House Designs.

A sustained area of expertise: Furniture Websites and marketing. We design, develop and launch intuitive furniture Websites that are visually compelling, intuitive and incorporate engaging front-end designs and the technological tools users and owners require. VanNoppen Marketing's furniture Websites offer spectacular user experiences. Visually compelling. Intuitive navigation and filtering for quick and simple product searches.

Best of all: We practice direct client-to-design/developer communication and relationships. No middleman. No rigamarole. No wasted time and energy. Big-city results with small-town attitude. Personal. Efficient. Convenient.

Want some references? We have them. We’ll share them. Give us a call and let’s get started on your next furniture marketing project.

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