Mobile Optimized
Custom Designed, No templates
Easy-to-use Tools
No Expensive Subscription Fees
Easily manage your entire website from anywhere in one place. Upstairs lives in the cloud and syncs automatically, no waiting to see your changes live. Organize and keep track of images, products, customers, and more.
A built-in PIM that makes it easy to manage products directly on the website database, or integrate with your existing PIM.
Let your customers easily find what they're looking for with built-in filters that can be customized to fit your needs.
Showcase your furniture with SEO-optimized Product pages that makes it easy for users to find and explore products on modern devices.
An integrated database for customization options like fabrics and finishes comes with its own set of filters and pages, and seamlessly integrates with your products and collections.
A built-in website store locator allows you to manage all the locations your furniture is sold so consumers can easily connect with your dealers, reps, and retailers.
A secure, built-in web portal that makes it easy for your dealers and customers to do business with you.
You would be hard pressed to find a more qualified furniture marketing company than VanNoppen Marketing. It's unique furniture expertise, competence, knowledge and award-winning body of work enables the firm to expertly service the furniture industry in all manner of traditional and digital marketing.
Members of VanNoppen Marketing's staff have personally been engaged in the furniture business, in one way or another, for more than 30 years. And that doesn’t take into account that our deep furniture connections reach back generations. Intimately so. But we can talk about that later.
VanNoppen Marketing's indisputable portfolio of furniture marketing – web, internet, digital, print, public relations, strategy – irrefutably demonstrates VanNoppen Marketing's talent, commitment, ingenuity, creativeness, thoughtfulness, overall smarts and deep familiarity with this unique industry.
We know the lingo, the customers, the consumers, the players, the trends, the quirks, the challenges, the markets (as in High Point as if there was any question), the supply chains and logistics, the vendors and suppliers, and the rewards of a home run new collection.
An abbreviated roster of our furniture clients, large and small, since VanNoppen Marketing launched in 2001: Bernhardt, EJ Victor, Palmetto Home, Marge Carson, Cox, Kincaid, Designmaster, Hallman, Stanford, Lay-Z-Boy, Durham, Aria Design, Cudo Chairs, Our House Designs, John Thomas Furniture.
A sustained area of expertise: Furniture Websites and marketing. We design, develop and launch intuitive furniture Websites that are visually compelling, intuitive and incorporate engaging front-end designs and the technological tools users and owners require. VanNoppen Marketing's furniture Websites offer spectacular user experiences. Visually compelling. Intuitive navigation and filtering for quick and simple product searches.
Best of all: We practice direct client-to-design/developer communication and relationships. No middleman. No rigamarole. No wasted time and energy. Big-city results with small-town attitude. Personal. Efficient. Convenient.
Want some references? We have them. We’ll share them. Give us a call and let’s get started on your next furniture marketing project.
John Thomas Furniture was in need of a custom website that could function as a robust digital sales tool for their customizable furniture line. VNM delivered with an elegant, custom furniture website that includes a 3D customizable furniture configurators, a dealer locator, customer pricing portal, fabrics and finishes database, and media library.
Our development team partnered with Durham Furniture and Intiaro to develop one of the largest custom furniture websites to date. The custom PIM features a furniture configurator and 3D visualizer on the front end, while a dealer / rep portal on the back end gives customers access to orders, quotes, sales and resources.
VNM's dev team custom-built a new website for furniture upholstery manufacturer, Stone & Leigh, that includes a furniture PIM, fabric and leather database, and lifestyle gallery.
A longtime friend and partner, OHD (Our House Designs), needed a new website to usher their brand into the next chapter and make it easier for customers to manage orders. The VNM team delivered. Their new transactional website includes a product database, customer portal and new branding.
VanNoppen Marketing designed and developed a custom, cutting-edge, easy-to-use, content-rich website platform that properly showcased the extraordinary furniture crafted by furniture manufacturer, EJ Victor, to its discerning customers. The site is loaded with powerful backend tools allowing complete content management, robust engagement opportunities, and integration with social media outlets.
VanNoppen built the first Upstairs website for furniture manufacturer Palmetto Home in 2013. Palmetto is the exclusive licensee for Panama Jack Home furniture and offers its own line of Palmetto furnishings. The new design captures the feel, romance and “laidbackness” of Panama Jack’s lifestyle, with large beautiful imagery. Our package includes SEO, a store locator, automatic posting of news to Palmetto's social media outlets, updating Palmetto's social platforms, and powerful and intuitive content management tools.
