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Designmaster Furniture Website

DMF website homepage
Client Since


Using its newly-developed Furniture Website Engine, VanNoppen Marketing designed a custom Upstairs website for Designmaster Furniture. This robust, data-rich website works on all devices, includes powerful SEO and CMS, & Intuitive navigation. Password-protected Dealer & Sales Rep portal.

Project requirements included: Seamless connectivity to Designmaster's production databases; automatically-updated dealer portal; easy swatch request system; 100% custom, user-friendly, elegant design ; auto-updated inventory system; social engagement opportunities; complex roster of users with varying permissions.

As with all of VanNoppen Marketing's Upstairs Websites, this project includes cutting-edge coding, supported by a unique Development, Hosting & Deployment Stack using AWS servers as a foundation. Combined, these solutions offer up-to-date SEO, friendly mobile experience, intuitive CMS, and deep analytics with AWS reliability.


  • Furniture Website Engine
  • Swatch Request
  • Dealer Portal
  • Rep Portal
  • Real-time Database Connectivity
  • Close Collaboration with Client

Design Features

  • Clean, Refined Style to Match Brand
  • Intuitive Filters and Navigation
  • Unique, 100% Custom Design
  • Responsive and Optimized for Mobile Devices
  • Multi-Divisional Company

Backend Features

  • Remote Production Database Connectivity
  • Swatch Request System
  • Dealer Portal
  • Rep Portal
  • Large Database of Products, Coverings, Users, and Options

Massive Amounts of Data and Connections

This website's inventory of data includes over 500 products (many with customizable options), 1000 fabrics, and 2000 users.

Fabrics and products sync availability with Designmaster's internal manufacturing and supply chain databases. Reps and Dealers can access current availability of products and fabrics.

Designmaster Furniture Product Page

Powerful Dealer/Rep Portal

For ease of use, the website also syncs with Designmaster's order database for current order status, customer info, and sales rep details.

Authorized Dealers can log in to view all their order info (see image).

Reps can log in and see territory and dealer backlogs and status.

Authorized users can Reps browse discount fabrics and overstock inventory, order swatches, or utilize resources. Designmaster's website has over 500 Daily Active Users (Dealers and Reps logging in to use the site).

Designmaster Dealer Portal

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