Designmaster Furniture Website

DMF website homepage
Case Study

Designmaster Furniture Website
Client Since:


Using its newly-developed Furniture Website Engine, VanNoppen Marketing designed a custom Upstairs website for Designmaster Furniture. This robust, data-rich website works on all devices, includes powerful SEO and CMS, & Intuitive navigation. Password-protected Dealer & Sales Rep portal.

Project requirements included: Seamless connectivity to Designmaster's production databases; automatically-updated dealer portal; easy swatch request system; 100% custom, user-friendly, elegant design ; auto-updated inventory system; social engagement opportunities; complex roster of users with varying permissions.

As with all of VanNoppen Marketing's Upstairs Websites, this project includes cutting-edge coding, supported by a unique Development, Hosting & Deployment Stack using AWS servers as a foundation. Combined, these solutions offer up-to-date SEO, friendly mobile experience, intuitive CMS, and deep analytics with AWS reliability.


  • Furniture Website Engine
  • Swatch Request
  • Dealer Portal
  • Rep Portal
  • Real-time Database Connectivity
  • Close Collaboration with Client

Design Features

  • Clean, Refined Style to Match Brand
  • Intuitive Filters and Navigation
  • Unique, 100% Custom Design
  • Responsive and Optimized for Mobile Devices
  • Multi-Divisional Company

Backend Features

  • Remote Production Database Connectivity
  • Swatch Request System
  • Dealer Portal
  • Rep Portal
  • Large Database of Products, Coverings, Users, and Options

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