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Custom Website for Upholstery Manufacturer

Client Since


VNM's dev team custom-built a new website for furniture upholstery manufacturer, Stone & Leigh, that includes a furniture PIM, fabric and leather database, and lifestyle gallery.

VNM Services

Branding & Logo Design

Custom Website Development

Custom Website Design

UX Strategy & UI Design

Responsive Development

SEO Development

Furniture PIM Database Development

Textile PIM Database Development

Digital Asset Management

Custom Furniture Website

Built on VanNoppen Marketing's Furniture Website Engine, the new Stone & Leigh Upholstery website features a custom design that matches the new brand we designed earlier in the year.

Stone & Leigh Upholstery custom furniture website

Collections Showcase

The new custom furniture website allows Stone & Leigh to showcase their collections with rich storytelling content and lifestyle imagery.

Stone & Leigh Upholstery custom furniture website - collection pages

Built-In Furniture PIM Database

Like all VNM's custom furniture website builds, the new site includes a built-in Product Information database with details on every product SKU that can be organized or filtered by rooms, categories, and more. This makes it easy for front and backend users to find what they're looking for quickly and easily.

Stone & Leigh Custom Furniture Website - furniture list page

Product Detail Pages

The product detail pages on the new website put the imagery front and center to show off Stone & Leigh's gorgeous upholstery.

Stone & Leigh Custom Furniture Website - furniture detail page

Request Information Feature

Since Stone & Leigh sells through a dealer network, VNM developed a "Request Information" feature on products to allow consumers to take the next step in getting more information on a product or begin the purchasing process.

Stone & Leigh Custom Furniture Website - request info page

Coverings Database

As an upholstery manufacturer, this furniture client required an additional textiles PIM built into the website to showcase their catalog of fabrics and leathers. Like the furniture database, it can be filtered by type or category to make it easy for users to find what they need.

Stone & Leigh Custom Furniture Website - fabric list page

Covering Detail Pages

Detail pages offer additional information on each fabric or leather, such as grade, cut and cleaning code.

Stone & Leigh Custom Furniture Website - fabric detail page

Furniture Lifestyle Gallery

A gallery of lifestyle imagery shows off Stone & Leigh's gorgeous furniture and allows users to download high resolution images for their projects and moodboards.

Stone & Leigh Custom Furniture Website - gallery page


A storytelling page includes background on the company and where Stone & Leigh got their unique name.

Stone & Leigh Custom Furniture Website - story page

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