Let's face it: Annual reports can be as graphically dull as a dusty board - Institutional photos, impersonal data, and CPA-friendly data tables that blind readers with reams of small-type numbers.
So when Western Piedmont Community College engaged VanNoppen Marketing to renovate its Annual Report we leaped at the opportunity. While complying to WPCC's graphic standards, we retooled the layout design and ensured, most importantly, that the visual focus celebrated the ultimate goal for students: Graduation. And using WPCC students in authentic graduation celebration images.
VanNoppen Marketing redesigned the college's Foundation collateral to reflect the same graphic vision and integrity as the annual report.
First and foremost, VanNoppen Marketing replaced the "personal challenge" images with those of WPCC students celebrating graduation.
WPCC's annual report is loaded with extensive information that details enrollment, financials, trends, and staff and student accomplishments. An easy-to-read Table of Contents is essential.
Areas of most interest to WPCC Annual Report readers are: where is the money coming from and where is it going? A complex question. VanNoppen Marketing simplified with accuracy these two sides of the balance sheets in data-rich graphics.
Western Piedmont Community College's history and commitment to the community, and the community's commitment to the college is undeniable.
VanNoppen Marketing developed a compelling timeline, spread across a two-page spread, that documented this rich relationship.
Thanks to the many local contributors of historical photos, articles and documents for this important page.
VNM was delighted to partner with the City of Morganton on the 2022 Historic Morganton Festival print design and marketing materials. Celebrating its 40th year, the festival marketing featured the groundhog Morganton mascot.
We were stoked to design the signage for the 2022 MADE (Morganton Art, Design & Engineering) Competition. A collaboration between education and industry partners, MADE gives Burke County students a chance to experience STEAM-based activities that build skills relevant to many of the area industries.
Gorgeous furniture deserves to be displayed in an equally gorgeous catalog! Our design team strategized, designed and produced this oversized, ultra-luxe catalog to show off Jonathan Charles' newest furniture portfolios. Featuring a minimal, contemporary design, the bound catalog lookbook is printed on thick stock with a satin finish that you can't keep your hands off of.
