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Feb. 11, 2011

Welcome Evergreen ENT & Facial Plastic Surgery

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We’re delighted to introduce our new client, Evergreen ENT & Facial Plastic Surgery, a new medical practice owned by Dr. Brian Downs and opening in May in Morganton. Dr. Downs is no stranger to Morganton. A North Carolina native, he is a University of North Carolina (Chapel Hill)-trained, board certified Otolaryngologist – Head and Neck Surgeon. He has been part of the Blue Ridge Medical Group since 2009.

“I have gained invaluable experience running a practice under the expert guidance and steadfast support of Blue Ridge Healthcare and the Blue Ridge Medical Group,” he said. Their invaluable assistance successfully ramped up my practice far more quickly than I could have imagined, and for that I am immensely grateful.”“I will continue to serve on the Active Staff of Grace and Valdese hospitals and will support the financial health of BRHC, the medical community and Burke County by treating our patients here close to home,” he said.Though his office does not open until May 9th, Dr. Downs was proactive in marketing Evergreen ENT & Facial Plastic Surgery. The VanNoppen Marketing team began working with him late last year to craft not just the “branding” of his new practice, but to develop the sequenced deployment of his media and marketing methods.After all, it’s not just what you say, but how you say it, to whom you say it and when you say it.February 11th marked the first public unveiling of Evergreen ENT & Facial Plastic Surgery with a simple, clean full-page ad in the Morganton Day School Auction program. That ad invited the reader to visit the emerging Website, www.EvergreenMedicalPractice.com, designed and hosted by VanNoppen Marketing.

The Website is a work in progress. Today it is a five-page, optimized placeholder --- albeit a graphically rich one --- on the ‘Net to build Dr. Downs’ Web presence for search engines and other purposes. It will evolve as Opening Day approaches to be a full-service convenient resource for patients.“One of my long-term goals has been to establish, operate and manage my own private proactice,” Dr. Downs said. “The timing is right to take that long-awaited step.”Congratulations, Dr. Downs. And thank you for entrusting VanNoppen Marketing with all of your marketing needs. We’re proud of the relationship.

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