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May 18, 2024

Trends in Home Furnishings & Furniture Marketing

Staying ahead of the curve in a dynamic industry.
Omnichannel furniture marketing
5 min read

The home furnishings and furniture manufacturing industry is dynamic and ever-evolving, driven by shifting consumer preferences, technological advancements, and emerging market trends. In this article, we'll explore some of the latest marketing trends shaping the industry landscape and how businesses can leverage them to stay ahead of the curve.

Embracing Digital Transformation

The rise of e-commerce and digital platforms has transformed the way consumers shop for home furnishings and furniture. In response, manufacturers are investing in custom websites that offer PIM-integration and ecommerce, virtual showrooms, and augmented reality (AR) experiences to provide immersive online shopping experiences. Digital marketing tactics such as targeted advertising, social media promotions, and influencer partnerships are also being utilized to reach and engage online audiences effectively.

3D Furniture Demo AR
3D models and AR are frequently being used to let customers see what furniture would look like in their space.

Sustainable and Eco-Friendly Practices

With growing awareness of environmental issues, consumers are increasingly seeking sustainable and eco-friendly products. Home furnishings and furniture manufacturers are responding by adopting sustainable practices throughout their supply chains and highlighting eco-friendly materials and production processes in their marketing efforts. From reclaimed wood furniture to energy-efficient home appliances, sustainability has become a key selling point for environmentally-conscious consumers.

SEAQUAL InsideOut Performance Fabrics Taylor King Furniture
Taylor King Furniture recently partnered with InsideOut and SEAQUAL to create a line of upholstery furniture covered in performance fabrics made from recycled ocean plastic

Personalization and Customization

Today's consumers crave personalized experiences and unique products that reflect their individual tastes and preferences. Home furnishings and furniture manufacturers are tapping into this demand by offering customization options (see website example with configuration capabilities) and personalized design services. From customizable upholstery fabrics to bespoke furniture pieces, businesses are leveraging personalization as a competitive advantage and showcasing their ability to cater to diverse customer needs. This requires that your website be able to showcase customization options in an intuitive, yet comprehensive, manner. Learn about our custom furniture website engine.

Furniture Custom Configurator and 3D Viewer
The website we built for John Thomas Furniture features a 3D configurator allowing users to customize and visualize their furniture

Influencer and Social Media Marketing

Influencer marketing has emerged as a powerful tool for reaching and engaging consumers on social media platforms like Instagram, Pinterest, and TikTok. Home furnishings and furniture manufacturers are partnering with influencers and interior design experts to showcase their products in authentic and aspirational settings, driving brand awareness and sales. User-generated content campaigns and social media contests are also being used to encourage customer engagement and advocacy.

HPMKT 2024 spring design influencers tour
HPMKT Design Influencers Tour at April 2024 High Point Furniture Market

Omni-Channel Retail Strategies

To meet the evolving needs of omnichannel consumers, home furnishings and furniture manufacturers are adopting integrated retail strategies that seamlessly blend online and offline channels. Showroom-to-home delivery services, click-and-collect options, and experiential retail concepts are being implemented to provide customers with flexible shopping experiences that cater to their preferences and lifestyles.

Omnichannel furniture marketing

Partnering with VanNoppen Marketing

At VanNoppen Marketing, we understand the unique challenges and opportunities facing businesses in the home furnishings and furniture manufacturing industry. Whether you're looking to elevate your digital presence, implement sustainable marketing practices, or harness the power of influencer partnerships, our experienced team can help you develop and execute a tailored marketing strategy that drives results.

VanNoppen Marketing agency office in Morganton, NC

Stay Ahead of the Curve

In a rapidly changing industry landscape, staying ahead of the curve is essential for home furnishings and furniture manufacturers. By embracing sustainability, digital transformation, personalization, influencer marketing, and omni-channel retail strategies, businesses can position themselves for success and meet the evolving needs of today's consumers.

Ready to take your furniture marketing efforts to the next level? Contact us today to learn more about how VanNoppen Marketing can help you navigate the latest trends and grow your business in the home furnishings and furniture manufacturing industry.

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