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Nov. 28, 2017

Some Habits of Millennials

Millennials Shopping
2 min read

In a recent edition of Fast Company, writer Josh Allan Dykstra addresses a problem facing most businesses (and our clients) - the buying habits of Millennials.

Compared to previous generations, he writes, Millennials don’t seem to enjoy purchasing things, that people are not shopping to "own" things, they are purchasing because:

Blueport Commerce's eCommerce Manager Caroline Platkiewicz (herself a Millennial), was perhaps most direct in a recent article in which she describes her generation as:

Similarly, PBM Strategic Insights & Research recently reported, specifically about furniture shopping:

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