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Sept. 19, 2017

New Branding for Burke County

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BURKE COUNTY LAUNCHES NEW BRAND THAT REFLECTS GROWTH AND DEVELOPMENT

Morganton, NC (September 20, 2017) – Poised with unprecedented industrial and educational growth and development, the Burke County (NC) Commissioners formally approved a new brand that reflects the rapidly emerging economic opportunities.

In development for several months, the new brand sets a formal, moving forward tone for the future of Burke County – one that is positioned for advancement – while maintaining the character and heritage of the county. Further, using strategic font and color treatments, the new brand invites visual unity and collaboration.

A new tagline, “All About Advancing,” is an integral part of the new brand.

“After years of strategic planning, we are seeing a significant amount of growth and development,” said Bryan Steen, Burke County Manager. “Consequently, we are becoming a focal point for economic and ecotourism opportunities. Burke County is supremely positioned to grow and prosper – to advance – in a manner that is very rare in North Carolina.”

“For example, before the year is out, we will celebrate the opening of the western campus of the NC School of Science and Mathematics making Burke County one of only two North Carolina counties with a NCSSM campus. We will also celebrate the ground breaking of the significant expansion at Continental Corporation making it the lead manufacturer of automobile brakes systems in North America, and the opening of Western Piedmont Community College’s Mechatronics Center.”

“The impressive roster of growth and development also includes the recent expansion of the Burke County Library System, the new Burke County Emergency Communications Center, the repurposing of the Western Youth Institution into the National Guard Training Center, and the emergence of significant lifestyle amenities such as the Fonta Flora Trail,” Steen said.

“This unique convergence of growth is the direct result of years of careful planning and preparation by our commissioners, staff, industries, economic development teams, community leaders and a general county-wide sharing of long-term visions and goals,” he said.  “Burke County is swiftly advancing to become a qualified destination of choice for industry, schools, residents, we needed a brand that reflected that commitment to advancing.”

During the next several months the new Burke County brand will be deployed across all appropriate areas: signage, Websites, stationary, collateral, promotional, educational and more.

The new Burke County brand was developed by the Morganton-based marketing agency, VanNoppen Marketing, which, during its 16 years of successful, award-winning growth, has worked closely with many Burke County businesses in the development of smart and successful marketing, graphic design, website development and branding initiatives.

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