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June 6, 2012

Marketing & Advertising Strategy for FIPP

Explore Team

The Family, Infant and Preschool Program (FIPP) Center for the Advanced Study of Excellence in Early Childhood and Family Support Practice contracted with VanNoppen Marketing to conduct an analysis of its existing marketing tools and develop a strategy for tomorrow’s marketing.

The 30-part analysis, delivered in May 2012, contained three central chapters: Review of Print Resources; Review of Current Web Resources, and, New Initiatives to Build Awareness of FIPP’s Economic and Social Impact In The Communities Served. The Analysis concluded with an Implementation Timeline and a Budgeting Summary.

Headquartered in Morganton, NC on the campus of the J. Iverson Riddle Development Center, FIPP proudly serves in the capacity of a research and training institute as well as an early childhood intervention program for children (ages birth to 5 years), families, and women who are pregnant. FIPP is a component of the J. Iverson Riddle Developmental Center (JIRDC).

Lean more by visiting the FIPP Website, http://fipp.org

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