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May 8, 2012

Diamondback Retail Outlet Opens

Diamondback branding
1 min read

Among the many renovations and upgrades performed by our client, Switzerland Inn


, during the winter was the creation of the Diamondback Retail Outlet.

The Diamondback is NC 226A. It winds up from Marion (NC) to Little Switzerland (NC) and the Blue Ridge Parkway. It is a favorite ride for motorcyclist and sports car enthusiasts seeking exciting mountain journeys.

Switzerland Inn owner Gary Jenson added the Diamondback Lodge to his list of amenities. It caters to the audience and fans of The Diamondback. We worked with Gary on the branding and marketing of the entire Diamondback package, including a Website, tour maps, ads and merchandise.

The Diamondback Retail Outlet makes available hundreds of Diamondback-branded items from apparel for all ages to mugs, decals, stickers, maps and more.

Stop in and visit The Diamondback Retail Outlet on your next trip into the Blue Ridge Mountains. It's located at Switzerland Inn, right beside the Blue Ridge Parkway near Spruce Pine (NC).

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