Surry Scenic Bikeway’s previous logo lacked an iconic visual identity. VanNoppen Marketing was tasked with creating a new brand that would appeal to younger audiences, cyclists and outdoor enthusiasts. Additionally, the logo had to be versatile and easily adapted to different use cases including maps, stickers, social media, merch, and more.
VanNoppen Marketing's creative branding team worked with Surry County's community stakeholders and tourism authorities to develop a variety of logo concepts and narrow down to a final design.
The final brand package included logos in a variety of layouts for flexibility and ease of use with a variety of different media.
