2022
Brand Strategy
Brand Identity Package
Logo Design & Development
VNM was tasked with developing a simple graphic that captured the essence of quality craft beer developed along river systems in the Southeast, but that would jive with its brewerys' sub-brands when they appeared together.
The resulting icon of two water lines does both.
Paired with a clean sans serif font, the new Made by the Water logo and brand brand blue by VNM conveys a modern but approachable aesthetic.
VNM developed a stacked version of the logo for use on merch like ball caps and boxes.
Our personal favorite! A badge version of the logo featuring Made By The Water acronym, MBTW, and the signature icon is perfect for shirts and other merch.
Alternate versions such as this reflected logo were developed for unique use cases such as water bottles, beer paraphernalia and more.
As part of Bluebird Farm's rebranding, VNM's creative team developed a new logo, typeface, signage, vinyl banners and print materials for farmers market booths that promote Bluebird's farm fresh meats and produce.
VanNoppen Marketing was delighted to be chosen to develop the new mascot logo for NCSSM-Morganton: Home of the Dragons. Our creative team worked with NCSSM staff and students to create a fierce dragon logo to represent the school's fiery new mascot.
Naturally, VanNoppen Marketing was thrilled to develop the branding for local startup, The Paper. A community-owned local newspaper, The Paper's new logo incorporates historic buildings from downtown Morganton with a bold modern serif font.
