2022
Brand Strategy
Brand Identity Package
Logo Design & Development
VNM was tasked with developing a simple graphic that captured the essence of quality craft beer developed along river systems in the Southeast, but that would jive with its brewerys' sub-brands when they appeared together.
The resulting icon of two water lines does both.
Paired with a clean sans serif font, the new Made by the Water logo and brand brand blue by VNM conveys a modern but approachable aesthetic.
VNM developed a stacked version of the logo for use on merch like ball caps and boxes.
Our personal favorite! A badge version of the logo featuring Made By The Water acronym, MBTW, and the signature icon is perfect for shirts and other merch.
Alternate versions such as this reflected logo were developed for unique use cases such as water bottles, beer paraphernalia and more.
VanNoppen was honored to partner with our neighbor, Thornwell Books, a bookstore and coffee shop in downtown Morganton, on their branding package and merch designs.
VanNoppen Marketing designed and developed Joara's enduring brand. The Joara Foundation, Inc. engages the public in archaeology in the Carolinas, and emphasizes the discovery of the Native American town of Joara and Fort San Juan, the first inland European settlement in the United States.
VanNoppen Marketing designed and developed a new brand package for Biltmore Family Office that conveyed BFO's professionalism while retaining the unique symbology of their roots. Brand guidelines, marketing collateral, presentation templates, signage, office merch and dog bandanas followed suit.
