2022
Brand Strategy
Brand Identity Package
Logo Design & Development
VNM was tasked with developing a simple graphic that captured the essence of quality craft beer developed along river systems in the Southeast, but that would jive with its brewerys' sub-brands when they appeared together.
The resulting icon of two water lines does both.
Paired with a clean sans serif font, the new Made by the Water logo and brand brand blue by VNM conveys a modern but approachable aesthetic.
VNM developed a stacked version of the logo for use on merch like ball caps and boxes.
Our personal favorite! A badge version of the logo featuring Made By The Water acronym, MBTW, and the signature icon is perfect for shirts and other merch.
Alternate versions such as this reflected logo were developed for unique use cases such as water bottles, beer paraphernalia and more.
Naturally, VanNoppen Marketing was thrilled to develop the branding for local startup, The Paper. A community-owned local newspaper, The Paper's new logo incorporates historic buildings from downtown Morganton with a bold modern serif font.
VanNoppen Marketing designed and developed a new brand package for Biltmore Family Office that conveyed BFO's professionalism while retaining the unique symbology of their roots. Brand guidelines, marketing collateral, presentation templates, signage, office merch and dog bandanas followed suit.
Our team was delighted to develop a logo and marketing materials for Burke Primary Care's second location - Burke Sports & Family Medicine.
