Creative Direction: Our team strategized the catalog's format, substrate, content and design in close collaboration with the Jonathan Charles team.
Print Design: VNM custom designed every page within the catalog by hand, in-house.
Copywriting: We developed copy for inside pages, products, finishes, collections, and the JC brand.
Graphic Design: VanNoppen designed logos for each collection as well as the Jonathan Charles logo.
Project Management: Our team handled all aspects of the project start to finish - managing asset libraries, collecting print quotes, choosing a printer, overseeing production and delivery.
To stand out and provide enough surface area to show off Jonathan Charles' exquisite craftsmanship, VNM designed their new catalog to be oversized, rolling off the press at 13 inches tall.
Organized by portfolio, each section features an introductory spread with inspiration image, logo, and romance copy all developed by VanNoppen Marketing.
Designed to be equal parts lookbook and catalog, full spreads within each portfolio show off gorgeous lifestyle imagery, framed by a white border with vertically-aligned captions and skus.
Select signature products in each portfolio are showcased on full spreads featuring lifestyle imagery, detail shots and romance copy written by our team.
Product grids were designed with lots of whitespace for easy skimming and a limited number of products per row to allow for larger imagery.
Known for their exquisite craftsmanship and innovative finishes, Jonathan Charles' signature looks are showcased on a spread in each portfolio with details and descriptions.
Strategically placed as a dividing bridge between the old and new product lines, VNM designed a brand overview spread that tells the Jonathan Charles story, mission and vision.
VNM was delighted to partner with the City of Morganton on the 2022 Historic Morganton Festival print design and marketing materials. Celebrating its 40th year, the festival marketing featured the groundhog Morganton mascot.
We were stoked to design the signage for the 2022 MADE (Morganton Art, Design & Engineering) Competition. A collaboration between education and industry partners, MADE gives Burke County students a chance to experience STEAM-based activities that build skills relevant to many of the area industries.
Elk River is one of the region's most prestigious residential communities that feature the finest of amenities from a private jetport to a Jack Nicholas Signature golf course.
