2021
Creative Direction: Our team strategized the catalog's format, substrate, content and design in close collaboration with the Jonathan Charles team.
Print Design: VNM custom designed every page within the catalog by hand, in-house.
Copywriting: We developed copy for inside pages, products, finishes, collections, and the JC brand.
Graphic Design: VanNoppen designed logos for each collection as well as the Jonathan Charles logo.
Project Management: Our team handled all aspects of the project start to finish - managing asset libraries, collecting print quotes, choosing a printer, overseeing production and delivery.
To stand out and provide enough surface area to show off Jonathan Charles' exquisite craftsmanship, VNM designed their new catalog to be oversized, rolling off the press at 13 inches tall.
Organized by portfolio, each section features an introductory spread with inspiration image, logo, and romance copy all developed by VanNoppen Marketing.
Designed to be equal parts lookbook and catalog, full spreads within each portfolio show off gorgeous lifestyle imagery, framed by a white border with vertically-aligned captions and skus.
Select signature products in each portfolio are showcased on full spreads featuring lifestyle imagery, detail shots and romance copy written by our team.
Product grids were designed with lots of whitespace for easy skimming and a limited number of products per row to allow for larger imagery.
Known for their exquisite craftsmanship and innovative finishes, Jonathan Charles' signature looks are showcased on a spread in each portfolio with details and descriptions.
Strategically placed as a dividing bridge between the old and new product lines, VNM designed a brand overview spread that tells the Jonathan Charles story, mission and vision.
VanNoppen Marketing was asked to create a fresh design for Western Piedmont Community College's annual report and foundation collateral.
A division of Hickory-based Supreme Corporation, Tuff-N-lite® has changed the way consumers and workers look at safety clothing by providing apparel that is more than two times stronger than aramid fiber clothing while providing unparalleled safety, comfort and durability. VanNoppen Marketing has created a considerable body of print marketing work to support this innovative company.
VanNoppen Marketing has been privileged to collaborate with Switzerland Inn's owners, Gary Jenson, and family, in the robust marketing of this historic amenity along the Blue Ridge Parkway. The print collateral includes in-room packages, signage, promotional materials, direct mail, property illustrations, area information, retail items (Diamondback) and restaurant collateral.
