Furniture Catalog Design

To stand out and provide enough surface area to show off Jonathan Charles' exquisite craftsmanship, VNM designed their new catalog to be oversized, rolling off the press at 13 inches tall.

Organized by portfolio, each section features an introductory spread with inspiration image, logo, and romance copy all developed by VanNoppen Marketing.

Designed to be equal parts lookbook and catalog, full spreads within each portfolio show off gorgeous lifestyle imagery, framed by a white border with vertically-aligned captions and skus.

Select signature products in each portfolio are showcased on full spreads featuring lifestyle imagery, detail shots and romance copy written by our team.

Product grids were designed with lots of whitespace for easy skimming and a limited number of products per row to allow for larger imagery.

Known for their exquisite craftsmanship and innovative finishes, Jonathan Charles' signature looks are showcased on a spread in each portfolio with details and descriptions.

Strategically placed as a dividing bridge between the old and new product lines, VNM designed a brand overview spread that tells the Jonathan Charles story, mission and vision.