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Jonathan Charles Catalog

Client Since

2021

Gorgeous furniture deserves to be displayed in an equally gorgeous catalog! Our design team strategized, designed and produced this oversized, ultra-luxe catalog to show off Jonathan Charles' newest furniture portfolios. Featuring a minimal, contemporary design, the bound catalog lookbook is printed on thick stock with a satin finish that you can't keep your hands off of.

VNM Services

Creative Direction: Our team strategized the catalog's format, substrate, content and design in close collaboration with the Jonathan Charles team.

Print Design: VNM custom designed every page within the catalog by hand, in-house.

Copywriting: We developed copy for inside pages, products, finishes, collections, and the JC brand.

Graphic Design: VanNoppen designed logos for each collection as well as the Jonathan Charles logo.

Project Management: Our team handled all aspects of the project start to finish - managing asset libraries, collecting print quotes, choosing a printer, overseeing production and delivery.

Oversized Catalog

To stand out and provide enough surface area to show off Jonathan Charles' exquisite craftsmanship, VNM designed their new catalog to be oversized, rolling off the press at 13 inches tall.

Jonathan Charles Catalog Cover

Portfolio Sections

Organized by portfolio, each section features an introductory spread with inspiration image, logo, and romance copy all developed by VanNoppen Marketing.

Jonathan Charles Catalog Water introduction

Lifestyle Imagery

Designed to be equal parts lookbook and catalog, full spreads within each portfolio show off gorgeous lifestyle imagery, framed by a white border with vertically-aligned captions and skus.

Jonathan Charles Catalog

Signature Spreads

Select signature products in each portfolio are showcased on full spreads featuring lifestyle imagery, detail shots and romance copy written by our team.

Jonathan Charles Catalog Signature Products

Product Grids

Product grids were designed with lots of whitespace for easy skimming and a limited number of products per row to allow for larger imagery.

Jonathan Charles Catalog Product grid

Finish Spreads

Known for their exquisite craftsmanship and innovative finishes, Jonathan Charles' signature looks are showcased on a spread in each portfolio with details and descriptions.

Jonathan Charles Catalog Finishes

Brand Overview Spread

Strategically placed as a dividing bridge between the old and new product lines, VNM designed a brand overview spread that tells the Jonathan Charles story, mission and vision.

Jonathan Charles Catalog Vision Spread

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