The first order of business in marketing this new community - a brand and a logo. The VanNoppen Marketing team incorporated the name, the vision, the environment and the region into a simple, adaptable and iconic logo that could be used across the spectrum of marketing collateral.
The roadways into the Blue Ridge Mountains are loaded with tourists exploring the area for first, second, and third homes. Billboards advertising mountain communities are everywhere. VanNoppen Marketing created several for Elk Creek that stood apart from the rest.
VanNoppen Marketing's creative team developed an attractive site illustration that detailed planned amenities, lots and included photographs of the property. This scalable map was used in road signage, direct mailers and other promotional tools.
The presentation folder for Elk Creek Mountain, designed, developed and managed by VanNoppen Marketing, was an elegant, clean and custom die-cut container that contained unique pockets for strategic presentation of materials for prospective property owners.
The front cover of a Elk Creek Mountain direct mailer was designed by VanNoppen Marketing to be invite readers to open and explore.
The left-hand panel of the direct mailer was image rich, showcased the property and contained copy written by the VanNoppen team.
VanNoppen Marketing created engaging copy for a profile document that accompanied marketing materials.
VNM was delighted to partner with the City of Morganton on the 2022 Historic Morganton Festival print design and marketing materials. Celebrating its 40th year, the festival marketing featured the groundhog Morganton mascot.
We were stoked to design the signage for the 2022 MADE (Morganton Art, Design & Engineering) Competition. A collaboration between education and industry partners, MADE gives Burke County students a chance to experience STEAM-based activities that build skills relevant to many of the area industries.
Gorgeous furniture deserves to be displayed in an equally gorgeous catalog! Our design team strategized, designed and produced this oversized, ultra-luxe catalog to show off Jonathan Charles' newest furniture portfolios. Featuring a minimal, contemporary design, the bound catalog lookbook is printed on thick stock with a satin finish that you can't keep your hands off of.