Elk Creek Mountain Print Design

Elk Creek Mountain print
Case Study

Elk Creek Mountain Print Design

Client Since

2007

Developers of a planned residential community, Elk Creek Mountain at Todd, NC, hired VanNoppen Marketing to design, develop and deploy a comprehensive marketing and PR campaign to promote the project, located in the northern NC mountains.

Resulting materials included design of the brand and logo, Website, direct mailers, billboards and print ads, illustrations, photography and presentation packages. Here is a brief sample.

Elk Creek Mountain Logo

The first order of business in marketing this new community - a brand and a logo. The VanNoppen Marketing team incorporated the name, the vision, the environment and the region into a simple, adaptable and iconic logo that could be used across the spectrum of marketing collateral.

Elk Creek Development

High Traffic Billboard

The roadways into the Blue Ridge Mountains are loaded with tourists exploring the area for first, second, and third homes. Billboards advertising mountain communities are everywhere. VanNoppen Marketing created several for Elk Creek that stood apart from the rest.

Elk Creek Billboard

Elk Creek Mountain illustrated property map

VanNoppen Marketing's creative team developed an attractive site illustration that detailed planned amenities, lots and included photographs of the property. This scalable map was used in road signage, direct mailers and other promotional tools.

Elk Creek Mountain Map

Elk Creek Mountain Presentation Package

The presentation folder for Elk Creek Mountain, designed, developed and managed by VanNoppen Marketing,  was an elegant, clean and custom die-cut container that contained unique pockets for strategic presentation of materials for prospective property owners.

Elk Creek Mountain Presentation

Elk Creek Mountain Direct Mail Cover

The front cover of a Elk Creek Mountain direct mailer was designed by VanNoppen Marketing to be invite readers to open and explore.

Elk Creek Mountain Direct Mail

Elk Creek Mountain Mail Inside Page

The left-hand panel of the direct mailer was image rich, showcased the property and contained copy written by the VanNoppen team.

Elk Creek Mountain inside page

Elk Creek Mountain Profile

VanNoppen Marketing created engaging copy for a profile document that accompanied marketing materials. 

Elk Creek Mountain profile

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