Developers of a planned residential community, Elk Creek Mountain at Todd, NC, hired VanNoppen Marketing to design, develop and deploy a comprehensive marketing and PR campaign to promote the project, located in the northern NC mountains.
Resulting materials included design of the brand and logo, Website, direct mailers, billboards and print ads, illustrations, photography and presentation packages. Here is a brief sample.
Elk Creek Mountain Logo
The first order of business in marketing this new community - a brand and a logo. The VanNoppen Marketing team incorporated the name, the vision, the environment and the region into a simple, adaptable and iconic logo that could be used across the spectrum of marketing collateral.
High Traffic Billboard
The roadways into the Blue Ridge Mountains are loaded with tourists exploring the area for first, second, and third homes. Billboards advertising mountain communities are everywhere. VanNoppen Marketing created several for Elk Creek that stood apart from the rest.
Elk Creek Mountain illustrated property map
VanNoppen Marketing's creative team developed an attractive site illustration that detailed planned amenities, lots and included photographs of the property. This scalable map was used in road signage, direct mailers and other promotional tools.
Elk Creek Mountain Presentation Package
The presentation folder for Elk Creek Mountain, designed, developed and managed by VanNoppen Marketing, was an elegant, clean and custom die-cut container that contained unique pockets for strategic presentation of materials for prospective property owners.
Elk Creek Mountain Direct Mail Cover
The front cover of a Elk Creek Mountain direct mailer was designed by VanNoppen Marketing to be invite readers to open and explore.
Elk Creek Mountain Mail Inside Page
The left-hand panel of the direct mailer was image rich, showcased the property and contained copy written by the VanNoppen team.
Elk Creek Mountain Profile
VanNoppen Marketing created engaging copy for a profile document that accompanied marketing materials.
VNM was delighted to design a custom brochure for Alder Spring's capital campaign, Evolving Community. Printed by Table Rock printers, the campaign booklet provides potential donors with a comprehensive overview of the project, need and funding required.
VNM is delighted to serve as Taylor King's marketing partner, designing print materials for each furniture market including catalogs, lookbooks, tearsheets and schematics.
Options asked VNM to develop the theme, decor and print design for Art of Chocolate 2023 and our creative team did not disappoint! From the "Be Bold. Be Brave. Be Bright." theme to the unique design and illustrations to the immersive decor at the event, we had a blast breathing new life into this annual fundraiser.
