There’s an old adage governing public speaking: “Tell them what you are going to tell them, tell them, then tell them what you told them.”
It drives the point home. Sets up expectations, strengthens the message by reducing uncertainty, then reinforces through repetition.
The same value chain can apply to press releases, another form of public relations. Strategic, organized and purposeful press releases to media outlets legitimize your business, promote your people and products, drive sales through exposure, and keep your brand in front of customers.
Press releases take on many forms: Traditional formats for print media, electronic formats for digital distribution, and abbreviated formats for social media.
Because of the rapidly changing media landscape, garnering media coverage for your business isn’t as easy as it once was. There are, simultaneously, fewer reporters and more outlets.
VanNoppen Marketing has been creating press coverage since 1978 as newspaper reporters, corporate marketers, free-lance writers and full-service marketing agencies. We know the formats, the methods, the distribution channels, the measurements, the ROI tools and the targets. We’re good at it.
Here are a few reasons why strategic media coverage is important to protecting and promoting your brand and business:
Marketing and outreach strategies are multifaceted and word travels faster than ever before. The importance of media coverage through press releases is as important as ever.
Start your media coverage today. Call us and let our media pros get to work.