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June 11, 2012

Town of Valdese Launches New Website from VanNoppen

Town of Valdese website homepage

MORGANTON, NC (June 11, 2012) -- The Town of Valdese has been a client of VanNoppen Marketing for nearly 10 years. The two have collaborated on many projects, including a community-wide Water Conservation program, advertising and marketing strategies, development of Valdese Tourism’s Website and more.

VanNoppen Marketing’s latest collaborative project with Valdese was the design, development and launch of a new municipal Website. The new Website was launched in early June 2012.

Valdese’s new municipal site can be viewed by typing either www.TownOfValdese.com into the browser address window.

Valdese’s new Website features design, navigation, content and functionality that is the result of extensive collaborative efforts from the town’s department managers. Visitors to the new Website can find information of choice quickly and easily. Department managers can post temporary time-sensitive notices of important schedules, events, announcements and deadlines. Recreation calendars can easily be updated. The design reflects Valdese’s culture, personality, amenities and activities.

The new Valdese Website is designed on the backbone of VanNoppen Marketing’s exclusive Upstairs development suite that provides secure and efficient coding, accelerated delivery, unparalleled ease of content management, powerful built-in SEO and multi-tiered Analytics.

To control costs of development, VanNoppen Marketing designed and created the graphic and programming “shell” of the site. Members of the Valdese’s Community Affairs Department installed pictures, text and other content using Upstairs’ management administration panels protected by secure login screens.

VanNoppen Marketing’s Upstairs programming will enable Valdese to capture a return on the web development investment: Valdese managers can easily add pages, change navigation or make other changes themselves thereby saving outside contractor costs.

Since 2001, VanNoppen Marketing has provided superior, cost effective marketing strategies, services and products from Internet and Web to Print and Public Relations for clients everywhere. The Morganton, NC-based firm introduced its suite of Upstairs Website development processes in the summer of 2011.

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