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June 1, 2010

Table Rock Aviation's Website Goes Upstairs

Table Rock Aviation website homepage

VanNoppen Marketing recently completed a renovation of the www.TableRockAviation.com Website owned by our long-term client, Table Rock Aviation. It’s a project that updated the graphics, functionality and backend coding of a site we developed for Table Rock Aviation about three years ago.

Table Rock Aviation’s new Website is designed to feature larger, better photography of the flight school, its fleet of airplanes, staff, students, and curriculum. Navigation has been simplified. Content has been tightened. Students can view on-line schedules for aircraft and instructor availability and make reservations. Smart SEO and strategic AdWords campaigns boost Table Rock Aviation’s Website positioning on search engines.

The site was developed using VanNoppen Marketing's propriety web coding process named, Upstairs. Developed in house last year, Upstairs features modern, customized programming code that strengthens visibility for search engines, maximizes load speeds on browsers, speeds navigation for users, and automatically adjusts the display of the site for readability and functionality on iPads, smart phones, tablets and the most popular browsers and operating systems for computers and laptops.

Website owners today want to manage and update the content of their site safely and independently without the need of special programs, training, or designated computers. Table Rock Aviation’s Upstairs construction follows this mandate. The flight school’s owner and chief pilot, Brandon NeSmith, can add pictures, words, videos, additional Web pages, navigation buttons and more from any computer with access to the Internet.

Aside from easy content management, Upstairs has built-in, multi-tiered Analytics, security tools, and is hosted on our secure Linux servers that speed delivery to audiences by preloading portions of the site to central Internet distribution hubs everywhere.

Please take a look at Brandon's site, www.TableRockAviation.com. Better yet, go to the Scheduling page and reserve an introductory flight lesson.

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