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Dec. 4, 2014

Pantone chooses Marsala as 2015 Color of the Year

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Says hue is ideal for interiors, graphic design

Marsala, described as a robust and earthy wine red, is Pantone’s 2015 Color of the Year.

CARLSTADT, N.J. — Global color authority Pantone has uncorked its Color of the Year for 2015 — Pantone 18-1438 Marsala, described as a robust and earthy wine red.

“While Pantone 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

“Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness,” she said. “This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

Marsala provides a unifying element for interior spaces, Pantone said, calling it a rich and welcoming hue in accent pieces, accessories and paint. Marsala’s plush characteristics are enhanced when the color is applied to textured surfaces, making it an ideal choice for rugs and upholstered living room furniture, the institute said.

Additionally, Marsala is ideal for use in graphic design and packaging, according to Pantone. Eye-catching, but not overwhelming or bright, it draws in consumers and is an alluring shade at point-of-purchase.

Pantone said it combs the world for color influences in researching the Color of the Year selection. This can include the fashion and entertainment industries — including films that are in production, the world of art and popular travel destinations. Influences may also stem from technology, the availability of new textures and effects that affect color.

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