Recently, a client of ours was surprised when their Mailchimp account was automatically upgraded to a paid plan. They had less than 2,000 subscribers (the maximum amount on a free plan), but were pushed into the paid plan tier.
On a free plan, you cannot have more than 2,000 subscribed + unsubscribed contacts. Cleaned and Archived contacts do not count toward billing of Mailchimp services.
If you want to stay on the Free plan and keep a close eye on your audience, follow the steps below:
Archived contacts will be able to resubscribe and pick up where they left off. If your account reaches 2k or more again, you will be bumped back up into the paid plan. You will still be able to see the history and information of Archived contacts. Note: if you purchase credits while on the free plan, you will automatically be upgraded from the Free plan to the Pay-as-you-go plan.
If you want to keep your contacts (or don't have enough unsubscribed contacts to get rid of), consider switching to the Pay-as-you-go plan.
This will automatically change your plan to a Pay-as-you-go and cancel the paid plan you were on. Mailchimp recommends making this switch closer to the end of your billing cycle to get the most out of your paid plan.
Some things to keep in mind with the Pay-as-you-go plan...
We hope the above helps those of us who want to use Mailchimp to the max and are trying to determine the best budget for their email marketing! Best,
P.S. We recommend checking the current Mailchimp documentation or reaching out to us for any changes to procedures mentioned in this article.