The color of 2018 is Pantone Ultra Violet 18-3838. Whew. Now we know. Been sitting on pins and needles waiting for this.
In making the announcement, Pantone said, "A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."
The New York Times chimed in with this: "In these dark, chaotic times, it would not be unrealistic for someone, when asked what color will represent 2018, to look around and guess, say, black. Or maybe deep, bloody burgundy. Wartime red? Fake-tan orange? At the very least, soot gray."
"Yup, the highlighter-purple shade that has also been the name of a Warhol superstar
Ultra Violet, Warhol Superstar, Dies at 78 who died in 2014; a 2006 dystopian action film starring Milla Jovovich as a rebel infected with a vampiric virus; an online activist community web site founded in 2012 to combat sexism and violence toward women; and a kind of light that can cause skin cancer (ahem)," the Times wrote.
Ultra Violet “communicates originality, ingenuity and visionary thinking,” Leatrice Eiseman, executive director of the Pantone Color Institute, said.
And the NY Times couldn't help itself and added, "It is found in the cosmos (think of all those swirling purple nebulae!), the wellness movement (amethyst crystals!) and was a favorite color of the architect Frank Lloyd Wright, who, Ms. Eiseman said, used to wear a purple cape when he was trying to be creative. Ditto Wagner, who liked to surround himself with purple when he was composing. Also, of course, Prince."
Pantone’s color of the year has been running since the year 2000 — past winners include “honeysuckle,” “marsala” and “sand dollar.”