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Sept. 21, 2015

Brilliant stop-motion ad tells the history of Honda with paper and hands


Honda's latest ad is worth watching simply because it's fantastic animated art. The spot doesn't show off some shiny new car — instead, it takes two minutes to celebrate the history of the company and the vast array of products it produces.


The ad aired during four early NFL games which usually charge a bit more than $300,000 for 30 second spots, according to Ad Age. That prices Honda’s 8 minutes of advertising on Sunday at around $5 million… with more runs to come.

The ad is constructed from thousands of paper illustrations stitched together with stop-motion filming. It was shot on large table — acting almost like a physical map of the company's history — and the pages are flipped and swapped out by hand in thousands of separate shots. The focus on paper and illustration is a clever way to make us appreciate what engineers and manufacturers do: bring ideas on paper to life. --- The Verge

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