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Jan. 26, 2011

Billboards for CBS Sports and Burke Primary Care

Burke Primary Care billboard

Billboard or outdoor advertising is typically a cost effective media and is widely considered essential to any branding campaign. One billboard placed strategically is as effective as hundreds of newspaper and television ads.A key advantage --- anyone can see them. Unlike newspaper, radio, TV or Internet-based ads, billboard advertising doesn't have to be invited into the home. And it doesn't have to provide entertainment to sustain its audience.

We just designed and deployed billboards for two clients, CBS Sports and Burke Primary Care. In both cases, unique designs, coupled with strategic placement and pricing commitments from the vendor, enabled these businesses to showcase their “brand” to an automatic audience numbering in the hundreds of thousands.CBS Sports approved creative use of extensions on the billboard --- graphic elements that extend beyond the physical size of the billboard panel itself thereby making the visual impact all the more powerful.CBS Sports and Burke Primary Care will see their messages work on the advertising principle of "frequency." Since most messages stay in the same place for a period of a month or more, people who drive by or walk past see the same message many times over.As a full-service advertising marketing agency celebrating its 10th Anniversary, VanNoppen Marketing can concept, write, design, print and post your outdoor billboard. As part of the process, we will negotiate good rates, secure desired placement and enter into outdoor advertising contracts for your company.

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