Morganton-based, family-owned Sossoman Funeral Home commissioned VanNoppen Marketing to promote its community commitment, quality services, company leadership and history and respectful and discrete service. VanNoppen developed an integrated advertising, marketing and Internet strategy that captured market share while securing priceless position in the area.
Obituaries are presented in a variety of manners. Recent notices are present on the home page, a longer listing is on the obituary page, and individual obituaries contain extensive personal information and service details.
A searchable resource page benefits out-of-town visitors attending services. This page highlights area restaurants, florists, hotels and other information. Integrated with Google Maps, it offers many additional features.
VanNoppen Marketing managed the creation of four television advertisements for Sossoman. Those videos were optimized for web and included on a unique page within Sossoman's website